Swim in Style with Cotton On KIDS

Australia is known to have some of the most beautiful beaches in the world and awesome summers! I absolutely love summer, the beach, swimming and I am blessed my girls do too!
For the past three summer seasons Bella has always had a piece of swimwear fromCotton On KIDS! Their styles have been super stylish, great colours and wear so well. This summer season they have raised the bar again with their collection.
Cotton On KIDS have launched their swimwear campaign for BABY, KIDS and FREE by Cotton On  in store now  with sizes ranging from 0-14 there is something for every little personality. The collection includes everything from bikinis and sun-smart UPF50+ rashies, through to towels and thongs, all of which boast a mix of fun, eclectic and age-appropriate designs for all the little people splashing around on the beach this summer.
I always love to know what inspires designers or knowing how collections come about so Amber Kinley who is the Swim and Sleep Buyer for Cotton On KIDS was able to answer a couple of my questions for me to share with you!
How do you research your trend and come up with the ‘Tropical Collection’? 
We research international design trends in a range of different categories, including fashion, home and art. We see a theme emerging and incorporate that with our own styles, ensuring all designs stay true to our Cotton On KIDS signature look and feel. We have seen the tropical fruit and the fun summer look trending across all areas for this summer and we wanted to represent it in our own way.
I have followed your swimwear collection for the past couple of years and it does really well. What do you think are your major key points to its success?
I think the key to success with swim is seeing it as an area of fashion and being adventurous and having no design boundaries. We use beautiful prints that translate well into swim styles and I spend a lot of time co-ordinating trims and making sure that the whole range mix and matches and talks to each other. It is a collection – it needs to be strong and have a wow factor. Our focus is to create a swim destination that is inspirational – swim that you don’t just need, but that you love and want to have.
We took to the beach today for some fun in the sun in our new Cotton On Kids swimwear pieces!


Giselle is wearing Chloe one piece which is cute with the frill on the bottom, cross back and chevron print! Bella is wearing Golda one shoulder one piece which is super stylish with a splash of bold colour on the strap and flower keeping it pretty!



Also I have put together one of my favourite toddler combinations. A couple of cool pieces for the boys. Plus my pick of accessories!

Make sure you shop Cotton On KIDS swimwear to look stylish this season at the beach.
Enjoy the sun till next time.
Sandi KFB. X